One of the tenets of selling books is the need for word of mouth. Thomas Nelson publishing has come up with one way to create that buzz about a book–give books away. Bloggers can receive free copies of select Thomas Nelson products. Their stipulation is that, in exchange, you must agree to read the book and post a 200-word review, good, bad, or ugly, on your blog and on Amazon.com.
Their market niche is (in alphabetical order):
- Biblical Reference
- Business & Culture
- Family Entertainment
- General Interest & Lifestyle
- Gift Books
- Practical Living
- Small Group Curriculum
- Spiritual Growth & Christian Thought
- Young Adult
Michael Hyatt, President and CEO of Thomas Nelson Publishers, goal is to “recruit 10,000 active bloggers … use the reviews to jump-start the most important component of any marketing campaign: word-of-mouth.” For more information got to his website, From Where I Sit, for more details.