Foodites Rejoice: Campbell’s Right to Tell…and Sell

rp_F160471_SpaghettiOs_New_Labels-0091.jpgHank Campbell, President of the American Council on Science and Health (and co-author of Science Left Behind), wrote an interesting (and intelligent) post at Science 2.0: “GMO Labeling Is A Smart Marketing Strategy.”

He notes that “anti-science groups are hailing [Campbell’s announcement about labeling GMOs on their products] as a victory. US Right To Know, an outreach group funded by organic food corporations and aided by the partisan attack site SourceWatch, is certainly declaring this a big win for their clients.”

It is not a win for the “Right to Know” folks, rather, according to Hank, it is “a marketing and policy move so savvy it will be taught in business schools for decades to come.” He lays out three reasons:

  1. No one worried about GMOs is eating Campbell’s Soup. It’s “processed” food.
  2. Campbell Soup Co. now has the very people who hate them defending them.
  3. No one who understands science is going to stop eating Campbell Soup.

No one worried about GMOs is eating Campbell’s Soup. It’s “processed” food.

On the first point Hank writes that by going against what other companies have attempted, which is removing GMO supplied ingredients, and flatly stating that their products aren’t going to change, Campbell’s got Foodites(1) such as Michael Pollan on their side. “…all without removing a thing from their food.”

And if any foodites, such as those who quote Michael Pollan’s, In Defense of Food, as though it were a sacred document, buy a Campbell’s product, it’s all to the good. “[Any] cans bought by the organic market as a show of support is a net gain…”

Campbell Soup Co. now has the very people who hate them defending them.

Exhibit A:

It will be interesting to see if, Michael Pollan– author, yellow corn journalist (2), and penner of languid linguistic amuse-bouches that foodites dutifully repeat as though they were really wisps of wisdom and not self-indulgent bits of twaddle such as: “If it came from a plant, eat it; if it was made in a plant, don’t.”–will deign to buy a can of Campbell’s Soup. He might. Probably to use as a paper weight.

No one who understands science is going to stop eating Campbell Soup.

Yes. A can of Campbell’s Minestrone as a paperweight, because it’s only a foodlike substance.

“What an extraordinary achievement for a civilization: to have developed the one diet that reliably makes its people sick!” – Michael Pollan, Food Rules: An Eater’s Manual

What an extraordinary achievement indeed! Due to technological progress (that includes food technology) we are healthier, happier, wealthier, wiser, kinder, and freer than at any time in human history.

“The average person lives about a third longer than 50 years ago and buries two-thirds fewer of his or her children (and child mortality is the greatest measure of misery I can think of). The amount of food available per head has gone up steadily on every continent, despite a doubling of the population. Famine is now very rare….Polio, measles, yellow fever, diphtheria, cholera, typhoid, typhus — they killed our ancestors in droves, but they are now rare diseases.” – Matt Ridley, Reasons to be Cheerful

Let us ditch what the French call a nostalgie de la boue – ‘nostalgia for mud’– this idea that things were brighter, better, and healthier in the past. Between 1933 and 1935, more than 5,000 children in the United States alone died from diarrhea and enteritis, due primarily caused by food-borne pathogens. Today, the rate is 1/2 of 1% of what it was in the 1930s for Americans of all ages.

I don’t know if Campbell’s has made the right decision. I do know that because of today’s food processes I am healthier than my grandparents. Sure there are problems, but because of science, the trend is in the right direction, in spite of and not because of the Foodites.

Footnotes:

  1. Foodite is a portmanteau of Foodie and anti-technology Luddite
  2. A form of Yellow journalism skewed toward food and deplores food technology

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