Creating Book Buzz

One of the tenets of selling books is the need for word of mouth. Thomas Nelson publishing has come up with one way to create that buzz about a book–give books away. Bloggers can receive free copies of select Thomas Nelson products. Their stipulation is that, in exchange, you must agree to read the book and post a 200-word review, good, bad, or ugly, on your blog and on

Their market niche is (in alphabetical order):

  • Bibles
  • Biblical Reference
  • Business & Culture
  • Children’s
  • Family Entertainment
  • Fiction
  • General Interest & Lifestyle
  • Gift Books
  • Practical Living
  • Small Group Curriculum
  • Spanish
  • Spiritual Growth & Christian Thought
  • Young Adult

Michael Hyatt, President and CEO of Thomas Nelson Publishers, goal is to “recruit 10,000 active bloggers … use the reviews to jump-start the most important component of any marketing campaign: word-of-mouth.” For more information got to his website, From Where I Sit, for more details.

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