My latest Green Chain column for the Lake County Record-Bee:
Do you think that what commercials want to sell you and people promoting a “green” lifestyle are miles apart? They are not as far apart as you might think.
Commercials sell a fantasy world; the message is usually: “If you buy this, you will be sexually desirable.” Commercials come from advertisers whose job it is tell you a story to suspend your disbelief and imagine that you could be cool.
There are also messages targeted by those in the green community: “If you do [this], you will be [...]
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