Creating Book Buzz

One of the tenets of selling books is the need for word of mouth. Thomas Nelson publishing has come up with one way to create that buzz about a book–give books away. Bloggers can receive free copies of select Thomas Nelson products. Their stipulation is that, in exchange, you must agree to read the book and post a 200-word review, good, bad, or ugly, on your blog and on Amazon.com.

Their market niche is (in alphabetical order):

Bibles Biblical Reference Business & Culture Children’s Family Entertainment Fiction General Interest & Lifestyle Gift Books Practical Living Small Group [...]