Look, selling books is a business. No different from selling cars.
Novel Adventures may simply be another way to place a product, in this case, Saturn cars, it looks like fun and may get people reading.
Daphne Zuniga stars in the webisodes. Four female friends will take off on adventures inspired by classic novels. They drive Saturns (natch). The first episode will air November 3. The friends go deep-sea fishing.
According to Yahoo News,
“[e]ach of the eight episodes in the order will be presented for a 48-hour window on CBS.com, TheInsider.com and TV.com and then roll out across the CBS Audience Network. The series was created by Jonathan Prince, whose credits include A&E’s “The Cleaner” and CBS’ “Cane.”
After which, the episodes will be broadcasted in the entire CBS Audience Network, including AOL and Yahoo!
“CBS will encourage viewers of Novel Adventures to participate in online discussions following each episode, as well as parallel discussions on the books which are featured in the show.”
Examiner.com has a good write-up here.
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Nullius in Verba 