I read Alan Hutcheson’s online journal (please, do not call it a blog) today and he comments on a certain American Express commercial. He says that besides the humor ablating away with numerous viewings, that he doesn’t know any of the other celebs in the spot other than Scorcese and Ellen DeGeneres. I have zero idea as to who these people are. I’m a boomer. I don’t think it’s aimed at moi. I don’t read People, US, or watch Entertainment Tonight.
But, I love technology. I have a DVD-R machine that records my shows to a spiffy and shiny disk. The shows I copy to disk are The Daily Show with Jon Stewart, The Colbert Report, CBS News’ Sunday Morning, and assorted talks on C-SPAN 2’s BookTV. I read that about 80% of people who watch programs that they’ve recorded watch the commercials. Me? I pass through commercials like congress through money.
There is one ad for a cell phone that I noticed as the commercials did the 100 yard dash. The Jitterbug ads, now, there’s something aimed at me: a guy who needs glasses and a magnifying glass to read the text of a cell phone. They have large buttons and a display that can be seen from outer space.
Nullius in Verba 
I love these phones! I’m only in my 50’s but had trouble seeing on my cell phone so i traded it in for a Jitterbug. The numbers are large and back lit and I can read the screen without my glasses!! I’ve been telling everyone about them!
They do look like what I need. I just don’t know if it will work in the boondocks on Northern California.